"Every missed call costs a tradie money and a customer the best person for the job. We're fixing that — one answered call at a time. We're not building software for the sake of it. We're building a tool that tradies actually want to use."
The Problem We Live
Australia has over 400,000 trade businesses. Most are solo or small operators — painters, plumbers, electricians, carpenters, roofers. They're brilliant at their trade. But when you're under a sink or on a roof, the phone rings and you can't answer.
80% of callers hang up without leaving a voicemail. They just move to the next tradie on Google. The average missed call costs a trade business $250–$400 in lost revenue. Multiply that by every tradie in Australia and you're talking billions lost every year — to nobody.
What We're Building
TradieTrust is an AI-powered front desk for tradies. Every call is answered professionally in under 30 seconds. The job details are texted to you. You decide if you want the job. If you're busy, it routes to tradies you trust — and you earn referral fees when they take work from your overflow.
Not a call logging app. Not a CRM. An actual AI that talks to your customers like a real receptionist would.
Why Western Sydney First
Western Sydney is one of the most diverse, energetic trade markets in Australia. It's where tradies work hardest and need help the most. We're starting here because we know this community — and we'll earn our stripes here before we go anywhere else.
Our founding team includes a 15-year plumber who's been running his own business in Parramatta for over a decade. He knows what it's like. He's the one who designed how this thing should work.
Our Values
🎯 Tradies First
Every decision starts with: does this make a tradie's life better? Not the tech, not the hype — the actual tradie on the tools.
🤝 Trust is Earned
We vet every tradie who joins the network. We don't just let anyone in. Quality referrals only.
⚡ Simple Over Smart
We don't build features that look good in demos. We build things tradies actually use and benefit from.
🇦🇺 Australian
Built here. Data hosted here. We understand the Australian tradie market in a way overseas competitors never will.
🔒 No Games
No lock-in contracts. No fine print. Cancel any time. We're confident enough to let you leave.
📈 Honest Reporting
We show you exactly how many calls came in, what jobs were captured, and what was routed. No vanity metrics.
The Team
Ready to join the founding members?
We're onboarding tradies in Western Sydney and Brisbane now. Founding members get 50% off Professional for life.
Apply for Founding Membership →